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myLex

Legislação de Consumo

Art. 37.

É proibida toda publicidade enganosa ou abusiva.

§ 1º É enganosa qualquer modalidade de informação ou comunicação de caráter publicitário, inteira ou parcialmente falsa, ou, por qualquer outro modo, mesmo por omissão, capaz de induzir em erro o consumidor a respeito da natureza, características, qualidade, quantidade, propriedades, origem, preço e quaisquer outros dados sobre produtos e serviços.

§ 2º É abusiva, dentre outras a publicidade discriminatória de qualquer natureza, a que incite à violência, explore o medo ou a superstição, se aproveite da deficiência de julgamento e experiência da criança, desrespeita valores ambientais, ou que seja capaz de induzir o consumidor a se comportar de forma prejudicial ou perigosa à sua saúde ou segurança.

§ 3º Para os efeitos deste código, a publicidade é enganosa por omissão quando deixar de informar sobre dado essencial do produto ou serviço.

§ 4º (Vetado).

JURISPRUDÊNCIA - Art. 37.

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BIBLIOGRAFIA - Art. 37.

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SITES - Art. 37.

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